Studie Of Cofco Changbai Mountain Base High Cold Water Organic Rice Marketing

Economic development is now faster,competition among enterprises becomes more and more tough. How better to rapidly changing market steady development, we must seek to do their own marketing efforts. That is to say the visible marketing plays an important role. However, on the current market environment, China’s food production industry is facing serious challenges, people emphasis on healthy food is increasing, and organic rice as a staple food of the people, but also by a high degree of attention. With the continuous improvement of people’s living standards, people are no longer just want to eat, but a higher level of nutritional value of the pursuit, so this paper we have for the food of Changbai Mountain cold water high organic rice base marketing case studies.This study uses a case study approach,the main advantage of field research, literature research methods,SWOT analysis of the food Changbai Mountain cold organic rice base for high-end marketing case studies,the use of marketing theory is divided into four parts: The first part is introduction, description of the background and significance of the case studies and technical route. The second part is the body of the case,including the high-end food Changbai Mountain cold organic rice base profiles,project background information,and marketing issues during the project construction and brand building process appears the problems. The third part is the case analysis,the first case of the development of organic rice industry are analyzed, followed by organic rice sales channels and target customer analysis, and then the food Changbai Mountain high-end organic rice base SWOT analysis, and finally focus on Internet sales model combining organic rice opportunities were analyzed. The fourth part is the design, focuses on the marketing mix theory, summed up in the analysis of high-end food Changbai Mountain cold organic rice-based marketing strategy programs.In this paper, COFCO Changbai Mountain high-end cold organic rice base for the research background, depth study of the problems and opportunities for their development encountered in the development of food Changbai Mountain high-end cold organic rice base have great prospects for development, according to the actual situation of the food Changbai Mountain high-cold water organic rice base for the development provides a range of marketing strategies for the future development of enterprises pointed out the direction.