The Research On Development Countermeasures For Changbai Mountain Rana Oil’s Market

With the continuous improvement of living standards and income levels,people continuously improve their quality of life standards and pay more attention on their own health level.According to the 2016 World Health Statistics report released by the "WHO"in Geneva,human life expectancy has increased by 5 years since twenty-first century,and it is the fastest rise since the 1960s.With the continuous growth of life expectancy and the increase of people’s real income,people increasingly concerned about the inherent quality of agricultural products and health care products,and whether they are really good for people’s health.In the current situation,high quality food and health products are getting more acceptance by vast number of consumers.High-quality agricultural products and health products market are getting bigger,and the product getting more refimed,accordingly.At the policy level,the country is also more supporting for the production and sales of high-end agricultural products and other links.For its good effect,Changbai Mountain Rana oil has been highly respected since ancient times.According to the records of "Compendium of MateriaMedica" that "Rana oil has curative effect on deficient fever,edema,and asthenic disease,especially good for pregnant women.”This essay summaries hand of literatures at home and aboard which combine with visit on related factories which produce Rana oil in Changbaishan forest area.This essay discovers that many geographical advantages which benefits market developments of Rana oil.And find these agricultural products from Changbaishan forest area leave hard impressions to people,which is extremely important to development of the market of Changbai Mountain Rana oil.Changbai Mountain Rana oil is very famous for its effects,the price of sales increases gradually.We believe that we have reasons to enable markets to become better with the development of consume level and advent of consume conceptions,especially the market of health food of older people during the process of aging of populations.But because of the shortage of environments,the yield has limitations as it requires factories focus on complex benefits.It is regretful that there are some problems in the market of Changbai Mountain Rana oil,which includes promotion,sales channels and price,quality and low-level product standardization,deep processing and low-level innovations abilities.And even unstable sources of goods.These problems break the market image of the market,and prevent the development of the market of Changbai Mountain Rana oil further.Based on the above questions,Changbai Mountain Rana oil should take branding strategies on the next development of market.And focus on the maintenance the image of the market.Develop the e-marketing strategies and increase the use degree of Changbai Mountain Rana oil.With the development of domestic markets,we focus on overseas markets and hope to give effective suggestions to the producing,processing manufacturers and sales enterprises in this field.