Analysis Of The Main Issues For Foreign Manufacturers To Successfully Reach The Chinese Market

The aim of this paper is to analyse what are the main issues that manufacturers can face in approaching the Chinese market in the food and beverage sector, offering to the reader a clear idea on the factor of internationalization and in the specific case of China on laws that regulate this sector, on the customs and on what are for the author’s opinion the main difficulties and key factor for success.The paper provides a really solid and extensive theoretical background of relevant concepts and theories focusing on the review of ’The internationalization mode from an entrepreneurial perspective’; Uppsala model and Driscollis (1995) foreign market entry modes choice framework as guiding tools in analyzing the research findings. The author has been working in China for an italian food trading company and thanks to that was possible to have a detailed overview on the topic and on the main issues that are faced daily from the company that decide to approach this market.The paper start by offering a deep analysis of the Chinese market and how is growing for the imported food. Then the focus moves on the made in Italy case, on what are all the legal steps for a food manufacturer for entering in the market (authorizations, etiquette, customs) and on what are usually the main difficulties in approaching a new market (for example reliable partner, language issues, network).In addition to this, the paper offer a case study on the Prosecco, the most famous sparkling white wine from Italy and how in the last years this product entered and faced the local market.The author in the last chapter before the conclusion offer an analysis of the entry method in a new market for a foreign company, discussing which are the good and inconvenient aspect for the different kind of approach and then the focus moves on the e-commerce (selling online) through web platform that in China are growing more and more and working really good.