The Environment And Strategy Analysis Of Suqian Undertake Home Appliance Industry Transfer

Home appliance industry is the first transfer from the developed world out of the manufacturing industry. Home appliance industry in China after 30 years of development, has formed the Yangtze river delta, pearl river delta, Ring Bohai three industrial clusters, the three industry cluster has the same characteristics, are coastal areas, the government’s economic development policy is relatively cheap, strong consciousness of commodity economy at the same time, these factors have helped the region economy to obtain rapid development. But with the rapid development of economy, these areas are also beginning to face production elements price rising, the lack of resources, rising wages, market saturation, problems such as loss of labor-intensive industries cost advantages, at the same time, countries have introduced the western development policy, etc. Under the background of these big, home appliance industry to low-cost areas will be home appliance industry for the future development trend, has the advantages of area will become the target of home appliance industry transfer. Of course, has the advantages of area can also be active to undertake the important task of continues the home appliance industry transfer. The principles and strategies, and how to carry out industry layout will be the main problem of the undertake area. SuQian beautiful natural environment, convenient geographic location, convenient transportation and preferential policies of the government, this is advantage of SuQian undertake the home appliance industry transfer. SuQian successfully undertake the transfer of home appliance industry, not only promotes the economic development of SuQian, at the same time to undertake the research of home appliance industry transfer has theoretical and realistic significance.Starting from the background, this paper transfer in SuQian home appliance industry as the research object, first of all, through the desktop research, access to a large number of industry transfer and industry transfer trend, industry transfer reasons of literature, and analyzed and summarized; Secondly, through the field research method in SuQian, Cixi, Qingdao, Hefei, SuQian such as understanding of the home appliance industry cluster development present situation, the existing research is mainly focused on the SuQian economic and technological development zone of home appliance and home appliance enterprise, and analyze the SuQian to undertake electrical appliances industry environment; Finally, using SWOT summary SuQian in home appliance industry transfer of strengths, weaknesses, and facing the opportunities and threats. On this basis, make SuQian continues the home appliance industry transfer development planning, has been clear about the stick to is given priority to with enterprise independent innovation, adhere to the industrial differentiation, must follow the basic principle of energy conservation and emissions reduction, adhere to the enterprise; Established to promote industrial agglomeration, to strengthen the construction of industry chain, highlight the comparative advantages, strengthen industrial docking, the enhancement enterprise independent innovation, promote the core technology research and development, combined with the development trend of Internet economy, the main tasks and the development of the manufacturing industry information platform, through three main industries, locate the four transformation trend, set up five core public service platform, introduce a batch of high quality parts providers, cultivating a large number of high-tech small micro enterprise development strategy. On this basis, the development of SuQian to undertake the transfer of household electrical appliance industry development plan, clearly adhere to independent innovation, enterprises adhere to industry difference, adhere to energy-saving emission reduction, adhere to the basic principles of enterprises; develop to promote industrial agglomeration, strengthening the construction of the industrial chain, highlighting the comparative advantages, strengthen industrial docking and enhance independent innovation, promote the development of core technology, combined with the trend of economic development of the Internet, to build the information platform of the manufacturing industry and main task of development of three main industries, build four big transformation trend, the five public service platform, the introduction of a number of high-quality providers, foster the development strategy of the core components of a large number of high-tech Small and micro businesses.