The Research On The Profit Mechanism Under The Pattern Of" Company+Peasant Household"

Chinese society and the thirteenth five-year plan for national economic development in agriculture are put forward to build a well-off society in an all-round way and modernization. It must speed up changing the mode of the development of agriculture and pay attention to create modern agricultural production system and industrial system and management system. Improving the quality of agricultural and making it competitiveness and efficiency. Outputting and saving resources, product safety and high efficiency production, environment friendly agriculture modernization. Agricultural industrialization is a way of Chinese agriculture modernization gradually. And one of the most main benefit of agricultural industrialization mode is "company+peasant household" model. It can establish a balance between the two sides of interest. Relationship is the key to realize the agricultural industrialization development. However, the benefit coupling mechanism in our country at present there are still many loopholes and defects run, benefit coupling mechanism is not perfect enough.Firstly, this paper on the research background is based on the analysis of the literature review. This paper expounds the research approach of this study, and analyzes the "company + fanners" business model and benefit coupling mechanism of the connotation and the content of the transaction cost theory and incomplete contract theory. Secondly, this paper discusses the "company+peasant household" management mode of the operation situation and benefit coupling mechanism, analyzed the problems existing in the benefit distribution mechanism; Again, according to the results of the analysis of the status in view of existing problems, and based on transaction cost theory and incomplete contract theory, put forward to perfect the "company+peasant household" benefit coupling mechanism of the operating mode; Last more than the country of Shang hang xinyuan black rabbit breeding company as an example, discusses the company "the company + peasant household" management mode of the operation situation of benefit coupling mechanism and perfect measures.