Customer Relationship Management Strategy Strategy KONE Elevators

Over the past few years, in different parts of the globe unpredictable market environment, competition in the industry led to a global customer focus and mass customization. Intensified market competition, product homogenization phenomenon more and more serious, through product differentiation to create competitive advantage has become increasingly difficult, leading enterprise management from product-centric model to a customer-centric gradually mode shift more and more companies realize the importance of customer relationship management. We must clearly know how to do customer management, in particular the strategic grasp of customers, how to strengthen the loyalty of strategic customers, every business to gain an advantage in the competition, the primary objective of maintaining steady business forward.By analyzing KONE strategic customer management analysis, enterprise access to internal staff consultation, part of the strategic customers to analyze consumer demand, combined with their own work experience, collect the relevant information industry, the strategy of KONE Existing customer management diagnostic analysis to identify the main problems in the KONE customer management strategy:customer relationship management awareness is weak, the lack of effective identification of strategic customers, strategic customer management system is imperfect. Then apply the theory to analyze causes of problems arise, whereby recommendations for improvement: developing strategic customer development plans and objectives, establish and improve customer relationship management system, the establishment of the organizational structure to match the implementation of strategic customer classification management, improve the marketing system, the establishment of customer-oriented platform, flexible elastic tariff policy, the implementation of corporate strategic alliances and so on. Through in-depth market research to understand customer needs, reasonable and effective development plans and strategic customer management system, customer classification and cycle management, strategic customer special management, enhance strategic customer service strategies to enhance the core competitiveness of enterprises. I hope that through the study of this article can be of strategic customer management KONE has certain reference role, but also provide some material to learn from the elevator industry personnel.