Harvard Analysis Framework In The S Portal Enterprise Application

In the rapid economic development in today’s era, the Internet industry is one of important part of of all kinds of portal site development have sprung up, in a few short years rapid development momentum.For an important link of enterprise management, link of financial activities, financial analysis is its core content.Financial analysis is based on the financial data of the enterprise, through the analysis of enterprise internal and external environment condition, to analyze the business in the past and the current situationWhile harvard analysis framework from the perspective of strategic analysis of the financial position of an enterprise, through the analysis of enterprise currently existing in the external environment opportunities and threats, as well as the advantages and disadvantages of internal conditions, make reasonable forecast for the future development direction of enterprise.This article will draw lessons from the related research situation at home and abroad now, from the perspective of harvard analysis framework, the S company as the research object, combined with the current economic development situation and domestic portal class enterprise’s characteristics and the current development situation, selection of S company from 2011 to 2015 year in the annual financial statements of the public data, from the enterprise strategic targets, the accuracy of accounting information, harvard analysis framework was applied to S company, tries to find out the enterprise actual financial position and the strategic target, the gap between and put forward feasible Suggestions in reducing the gap, at the same time, through the analysis shows that harvard analysis the feasibility of the framework used in the industry, finally look forward to for the portal site class enterprise’s financial statement analysis in the aspect of improving and strengthening for reference.