Research On Tourism Safety Image Based On Tourism Crisis Perception

Fast yet steady economic growth in China promoted the rapid development of tourism industry. According to the statistics, tourism revenue of about 400 million yuan in the whole year of 2015, which stimulates the development of the hotel, food and beverage and other related industries.tourism as the tertiary industry, has become an important part of national economic structure, greatly promoting the development of the regional economy. But tourism is different from other industries, with high sensitivity for the crisis. Crisis event for tourism destination may form a deadly blow,such as the 2008 wenchuan earthquake reduced the 1.8567 million the number of inbound tourism, inbound tourism revenue loss of $352.3903 million, a decline in domestic tourism, 58.6374 million, domestic tourism income loss of 35.508 billion yuan. So on the study of tourism crisis gradually aroused people’s attention, but the study of tourism crisis still belongs to a new field, and most of them is the study of the event itself. The influence of the specific mechanism has not yet formed complete mature analysis system.This article is based on tourists’ awareness of crisis, through on-the-spot investigation,discussing the crisis awareness to the influence of tourism destination, thus putting forward for the safety of the tourism destination image of the construction of the concrete suggestions. The full text is divided into six parts: the first part is the introduction part, mainly introducing the research background of this paper, both at home and abroad for the crisis of tourism, tourist safety, study status of tourism image, this paper compared with other research point of innovation. This paper Analyzes the research significance from the perspectives of theory and practice in this paper, and introduces the research methods; The second part briefly sketches the concepts of tourist, tourist destination, tourism safety, tourism image and other related concepts, introduces maslow’s hierarchy of needs, the theory of crisis, tourism image theory, psychological perception theory, such as theoretical basis, and summarizes the concepts of tourism safety image; The third part is the tourists crisis perception and image perception of investigation and analysis, introducing the field research methods and data analysis method, the statistical analysis of survey data to reach appropriate conclusions; The fourth part is to analyze the crisis of tourists perception and image perception, explore the rule of its existence, influence factors, transmission characteristics and transmission mechanism; The fifth part is from crisis incubation period, the crisis stage, after eliminating the three phase of crisis event experience,to make recommendations on the safety of the tourism destination image shapin, and how to correctly for safe tourist destination image marketing to promote the development of their own; The last part is the author of this article, summed up in this paper, the research, the deficiencies and the prospect of the future, hope for the future research and related tourism management has certain theoretical and practical significance.