Destination Crisis Management: Mechanisms, Assessment And Control

With the advance of the global progress and the rapid development of informational society, during the develop progress of the world tourism in recently years, the ratio of tourism crisis that caused by abrupt event are being increase. It provide a new problem to tourism management, and it is a challenge to research of crisis management in tourism industry. At the background that tourism crisis are becoming the normal behaviour during the progress of tourism, in order to promote the sustainable development of tourism, extend and perfect the theory system of tourism management, it is necessary to make a systematic exploreal research to theory of tourism crisis and tourism crisis management. The dissertation will do something usefully explore in this regard.The research at the base of tourism system theory and chaos theory and the other crisis theory, analyse to researchal document of tourism crisis, consider the actual conditions of tourism and tourism crisis, the research construct the sketch model of tourism crisis management, remedy the shortcoming of the other sketch model of tourism crisis management. Based on questionnaire investigation, the dissertation obtains the firsthand materials. The data was deal with by analyze of describe and analyze of element and analyze of main element and analyze of mutual matrix and analyze of cross-tabulation and analyze of back-ground trend line, etc. Obtain the resource element of the form of tourism crisis and the sequence of duty of tourism management organization in crisis life cycle and the degree of effect by different character of tourism crisis.explore and test and employ the theory option that put forward in the dissertation. At the base of the research, constructed the mechanism model of effect of tourism crisis and the model of tourism crisis management, put forward the new means of assess to effect degree of tourism crisis.The main research content and production is as the follows. Firstly, for the character of complex of tourism and the part of destination and traveler, it is no enough that only to divide the category of tourism crisis into natural crisis and social crisis, at the base of quality of crisis and reason of crisis and classy of crisis and speed of crisis development and so on, the tourism crisis is divided into background crisis and internal caused crisis. Secondly, it is necessary to understand the effectual mechanism of tourism crisis event for effective management of tourism crisis. The psychology and behavior of traveler is influenced by tourism crisis at first, so that it is the key of research for tourism risk sense of traveler in tourism crisis. Take the event of SARS as an example, the deal with to data of investion to SARS event by model of Logit, prove that the degree of effection of crisis event is decided by the character of event and the knowledge to event of traveler and communication and ability to deal with event and so on. Thirdly, the best management is prevention for tourism management, employ the vague methed, construct the index system of tourism crisis forewarning in area where crisis happen and effect, and also building the model of tourism crisis forewarning. Fourly, take the live cycle of tourism crisis as main line, put forward the model of "7R" of tourism crisis management. Overcoming the shortcoming of others research model to tourism crisis, building the Skectche Structure of Tourism Crisis Management (SSTCM) . Fively. during the process of tourism crisis management, different organization of crisis management have different emphase of management at different phase, employ analyze method of main part, draw the conclution that queue of duty of emphase that government and tourism enterprise and tourism association at the different phase of crisis. Sixly. the research of tourism crisis envolution include two sides, one is that have constructed the system of tourism crisis envolution, the other is that the tourism post-crisis envolution. The Tourism Back-ground Line methold is employed to evaluation of effection of tourism post-crisis, it overcoming the shortcoming of compared of close-year methold. The study put forward that the long of effection of tourism crisis should untile the all-out recovery of tourism, and the totle loss of should be the loss that during the term of crisis subtract the increase that during the term of compensation.