Study On The Influence Factors To The Mortgage Assets Choice From The Perspective Of Farmer Cognition

Relatively speaking,China’s rural finance developed slowly for a long time.Lack of mortgage assets and a large number of rural farmers’ assets cannot act as collateral assets have been hampered farmers’ effective financing. In August 2015, the State Council issued guidance on the right to operate and carryout the rural land contract and management rights and house property mortgage, and then the "two powers" mortgage has been implemented. Since then, the rural land contract and management rights, housing property, biological assets are the three types of mortgage thatfarmerstrying to carry out in the whole country. But farmers’ mortgages still in its infancy, with the national policy of constant encouragement and support, we can expect that the rural land contract and management rights, house property rights and biological assets will be the main collateral in the future. Therefore, the study on the influencefactors to the mortgage assets choice from the perspective of farmer cognition is very important.We used the method of questionnaires to collect 326 survey datafrom the Qiancounty, Shaanxi area, and used empirical analysis method to select factors which affected farmers mortgage assets choice and do some difference research. Article consists of six parts. The first part is an introduction, including research background, purpose and significance, domestic and international research dynamic, research ideas and methods and the innovation part. The second part is the basis of relevant theories, including the definition of mortgage loans theory, rural mortgage assets, households behavior theory and asymmetric information theory, which established the foundation of influencefactors to the mortgage assets choice from the perspective of farmer cognition.The third part is the current situation and problems of mortgage assets to farmers, including the current situation and problems of mortgage assets to farmersand national laws and regulations.The fourth part is the data source, the variable descriptions and descriptive statistics, including the selection of variables and sources of data, based on the field surveys, describe the influencing factors of themortgage asset choice from farmers’ cognition. The fifth part is the empirical analysiswhich basis on theinfluencing factors of themortgage assets choice from farmers’ cognition.Firstly using Logistic model to analyze the different factors that influence farmers’ choice to the mortgage assets and then using ISM model to explore the hierarchy of influencing factors. According to the hierarchy of ISM model analysis, using further analysis and comparison to explore the deep-seated causes of farmers’ choice. Part sixth part arethe conclusions and recommendations by analyzing the above section concludes, and from which propose policy recommendations to promote farmers’ mortgage assets finance development.This paper presents the following three viewpoints.(1)Thefactors which affect farmers’ choice is diverse.(2)Farmers’ choice of mortgage assets is dependent on a complex system which have a hierarchical structure, various factors both individually play a roleand interrelated together act on farmers’ choice of the mortgage assets;(2)The deepest factors are different; the same factor under different environmental conditions, for different farmers’ choice may play a role in the same or the opposite effect;(3)Relatively speaking, biological assets is more mature to be the farmers’ mortgage assets compared to the other two assets, the future development condition will be more easier to meet and improve.In order to promote the development of the farmers’ mortgage assets orderly and healthy, the paper suggest thatwe need torespect the wishes of farmers, to promote the mortgage system and differentiated service innovation, improve property rights trading market and related laws and regulations and other policy recommendations.