The Qingdao Market Development Strategy Of Inzone Mall

With the sustained social and economic development, enhance the spending power of urban and rural residents, the development prospects of the department store retail business has been good. Shandong Province has formed a giant international retail enterprises and local retailers leading the future generations of the Current Situation. Yinzuo Mall Shandong Lu Business Group’s retail enterprises, since 1996 the establishment of the rapid distribution across the Shandong and the surrounding areas, the scale retailing in the country among the best, while the "Yinzuo" has become well-known brands. However, as the strongest economy in Shandong, the highest per capita disposable income of urban Qingdao, but has not settled Yinzuo Mall. In this paper, the development of this market in Qingdao Yinzuo Mall is subject to carry out research, to promote the development of the retail chain in Shandong Province, to promote the development Yinzuo Mall and improve the living standards of the majority of consumers Qingdao has a positive meaning; for other similar chain store enterprises the development of reference.Firstly, the development of market-based Qingdao Yinzuo Mall and retailing their needs presents the background, and market development theories and methods are reviewed,including the Institute related to target marketing strategy, fast moving consumer goods marketing strategy, SWOT analysis method. Secondly Yinzuo Mall before, as well as in the course of market development status of Qingdao market analysis, including their status Yinzuo Mall, Qingdao market PEST analysis, Yinzuo Mall in Qingdao market advantages,weaknesses, opportunities and threats and so on. Once again developed a new marketing strategy Yinzuo Mall in Qingdao, including Qingdao, market segmentation, positioning and location, select Mall staff promotions, advertising and promotion, network promotion,marketing and other promotional merchandise mix strategy; implementation of brand maintenance and promotion strategies, service strategy. Finally, the development of Qingdao Yinzuo Mall in new markets established safeguards, including the strengthening of corporate culture, improve enterprise management system, the construction of first-class personnel and so on.New market development strategy and the proposed safeguards have some innovative and practical, played a certain effect in the Yinzuo Mall Qingdao market development work.