Study On The Core Competence Of Zhuangzhai Town Forest Products Processing Enterprises

Forest products processing enterprises in ou r country is ex periencing from traditional management mode to the modern management mode transition period at present, and this is a period of transition in the forest products proc essing enterprises in China, dom estic forest products processing enterprises can survive in the period of tr ansformation and development, depend on forest products processing enterprises in the face of market competition developed in the planning and im plementation of the strategy. The ZhuangZhai Zhen forest products processing enterprises as the research object, is committed to enhance core competitiveness of the ZhuangZhai Zhen forest products processi ng enterprises. Through the analysis of the status of ZhuangZhai Z hen forest products proc essing enterprises and re lated data statistics, and the use of m anagement theory, to prov ide some suggestions and strategies for ZhuangZhai Zhen forest products processing en terprises core competitiveness, has important theoretical significance and practical significance.This paper for ZhuangZhai Z hen forest products processing industry core competitiveness enhance the specific conten t of the study is divided into seven parts: first of all, the introduction part, an overview of the research bac kground and signifi cance of this paper, combed the forest products processing en terprises core competitiveness of domestic and foreign research present si tuation, content and methods of the total num ber of the study. Secondly, forest p roducts processing enterp rises core co mpetitiveness theory, through the combing and analysis of the core competitiveness of enterprises an overview of relevant theories of forest products processing enterp rises core competitive power theory, through the analysis of think the co re competitiveness of enterprises need comprehensive indicators to measure, ability, resources, system view, culture view, view of knowledge, technology, strategic view of seven aspects are constitutes an important part of the core competitiveness of enterprises, in order to achieve effective promotion of the core competitiveness of enterprises, and lay a theoretica l basis for the research in this paper. Third, Zhu angZhai Zhen forest products processing enterprises core com petitiveness research on the status quo and development, this paper argues that the ZhuangZhai Zhen processing enterprise of the forestry products low technological content of products, weak competitiveness, under the influence of market volatility; enterprises of polydisperse scale agglom eration economic benefit is low, restricts the extension of the development of the industry ch ain; the lack of l arge-scale enterprises to lead the development, integration of the industry to promote the status of lack of stamina. Fourth, ZhuangZhai Zhen forest prod ucts processing enterprises core co mpetence evaluation system construction, this paper ba sed on the principle of com bining science principle, development principle, com prehensive principle, practical principle, feasibility principle, qualitative and quantitative construc ts the ind ex system to evalua te the core competence of ZhuangZhai Zhen forest produ cts processing enterprises, the ZhuangZhai Zhen forest products p rocessing enterprises core competitiveness evaluation index consists mainly of scale co mpetitiveness index, innovation com petitiveness index, economic efficiency indicators of competitiveness, human resou rces competitiveness index, market exploitation competence indicators. Fifth, by the ZhuangZhai Zhen forest products processing enterprises core com petitiveness evaluation constructs the evaluation set de termined the weights of evaluation indexes, to determ ine the gre y evaluation matrix, for two representatives of selected ZhuangZhai Zhen forest products proces sing enterprises a and company B of the empirical evaluation shows that the current lack of ZhuangZhai Zhen forest products processing network com petitiveness, competitiveness of hum an resources is low, market development ability is insufficient etc. characteristics. Sixth, the ZhuangZhai Zhen forest products processing enterprises core co mpetitiveness evaluation analysis based on the proposed ZhuangZhai Zhen Lin product core competitiveness promotion strategy. At last, the paper puts forward the research conclusion a nd the prospect of the research, and the significance of this study.In this paper, the research m ethod of co mbining qualitative analysis with quantitative analysis. The innovation of this paper by Z huang Zhai Zhen forest products processing enterprises core com petitiveness evaluation index system construction, ZhuangZhai Zhen forest products processing enterprises core competitiveness empirical evaluation based on grey evaluation matrix. Finally, ZhuangZhai Zhen forest products pr ocessing industry core competitiveness promotion strategy. Through th e text analysis, this paper considers ZhuangZhai Zhen fores t products p rocessing industry core com petitiveness to enhance the need to pay attention to the external env ironmental factors of th e enterprises, their co re competitiveness two aspects in the process.