Research On Strategy Development Of Sichuan A Construction Co.Ltd

Since the Reform and Opening Up, The construction industry experienced a rapid development, and the construction industry continues to expand. Industry sales continued to expand, the number of employees continues to increase, and the number of qualifications within the industry continued growth. With the improvement in the level of global economic integration, China’s "going out" strategy is deepening, construction enterprises to explore the international market actively. The foreign contracted business of China’s overseas enterprise is developing rapidly, at the same time, international competitiveness enhanced significantly. However, Chinese construction industry has also revealed their imperfections under competition. Lacking of brand compared to the main reason for the lack of competitiveness. Secondly, some large foreign construction companies not only have their own strong financial strength, but also have proven experience in financing and wider financing, while China’s is relying more on competitive labor market share. As for the competition on technical terms, China’s construction industry has been significantly at a disadvantage. The recent years, the owners of the global construction industry have higher demands and expectations, hoping to reduce costs, improve quality, which makes the building products and the uncertainty of the production process continues to increase. At the same time, the owners want to simplify the organization of products purchased, without prejudice to its interests, which produced many innovative projects model. In this condition, it is necessary to choose to implement an effective competitive strategy if traditional domestic construction companies want to achieve greater development, gain a competitive advantage.There are not very much research on traditional building competitive strategy Therefore, this article seeks to achieve a breakthrough in this regard. As an state-owned enterprises which experienced various stages of development, Facing the era of rapid technological advances, companies need to develop a type of high technological, strong operational capacity. Under the guidance of the company’s vision, the paper collected various literature on the construction industry, using the relevant strategic management theory and numerous data, tables, to analysis the object—the Si chuan A Construction Company include the ability of the company’s internal resources and external competitive environment. Using PEST analysis method, based on the perspective of resource dependence theory combined with core competence of the enterprise to analyses the company’s internal resources Closely on Porter’s five forces model analyses the external environment. After realize the company’s current problems and challenges facing the outside, the paper recommend strategies from four aspects: the science and technology information to enhance and strengthen operations, improve qualifications, develop forward-looking human resources strategy, etc., and provide advice and recommendations to implement the strategy.The authors are closely integrated service business development and strategic planning process to develop research, this "study closely Practice" model not only effectively increase the practical value of this research, but also promote the significance of thesis guiding for practical work.