The Research On Development Strategy Of China Tietong Yunnan Branch

As part of the state-owned Assets Supervision and Administration Commission, China TieTong which has been established in December 26, 2000, is one of China's six state-owned telecom operators, and mainly engaged in international and domestic long-distance telephone, local fixed telephone, data services, Internet business, on-line viedo, Net Element leased,paging, special communications business of rail transport, etc. China TieTong Yunnan branch is a branch of China TieTong in Yunnan Province, which is mainly responsible for the business in Yunnan Province.Since the establishment of China Tietong Yunnan branch, after the "constructing while faring and developing, and roundly entering the stage of a social market", and " emphasizing the characteristics, focusing on development and the rational development stage of special network together with regionalization", the company has made certain achievements in the business, but because of pre-development direction was not clear, operation and management were rough, investment returns were correspondingly poor, particularly because of the continued deterioration of market conditions, operation of the existing fixed-line services faced unprecedented difficulties,and this resulted in the obvious slowdown of company's pace of development, the rapid increase in the cost of rigidity,and the gradual decline of profitability, then the company has been plunged in hot water. Therefore, establishing the strategy of scientific development as soon as possible has become the urgent affairs of China Tietong Yunnan branch.This paper based on the theoretical analysis of Development Strategy,through analyzing the existing problems of Yunnan branch's formulation and implementation of early strategy, and according to analysis of the current external environment, internal resources and the main issues in the course of company's operating , proposed how should China TieTong Yunnan branch to establish the guiding ideology of developing strategic and the strategic objectives, and according to the business development, resource utilization, investment efficiency, cost control, financing channels, service improving and network optimization, mobile convergence, strategic security, and other aspects ,proposed measures of the development strategy,and provided reference for the formulation of development strategies of China TieTong Yunnan branch.