A Study On The Development Pattern Of "Go Global" Strategy In Domestic Large Real Estate Enterprises

Since 2008, the subprime crisis, Chinese enterprises overseas investment is increasing, the domestic real estate enterprises are "go global", the correct selection of real estate enterprises "go global" strategy into the model for real estate enterprises overseas development plays an important role.This thesis aims to introduce the background and meaning of the research, sort out related concepts, present related researches at home and abroad and employ the IDP(Investment Development Path) Theory and International Production Eclecticism Theory as research framework of the whole thesis. The second chapter probes into the severe situation and future development of domestic real estate market through analyzing the domestic real estate industry environment and development trend. And then analyzes the situation of investment of real estate projects abroad from three perspectives, such as types of investment main body, the nationality of host country and the project size. A detailed SWOT analysis on real estate companies’ go global policy is also been done in the second chapter. According to case studies, the thesis analyzes different kinds of entry mode of internationalization of real estate corporations. The next chapter limns the systematic classification of entry modes, analyzes the characteristics of every mode by adopting Gray Situation Decision Method and figure out the preferred choice of those enterprises. Soon afterwards, the internal and external elements which can affect the choice of entry mode are indicated and under certain conditions the matrix model of mode choice is constructed. Fosun Property is attached as an example in the fifth chapter to test the scientific nature and rationality of entry mode. Through this test, the feasibility of the matrix model of mode choice for real estate companies is verified, thus provides reference for enterprises to choose the right entry mode. The last chapter offers supporting measures and suggestions for corporations and the government.This research focuses on the problem of mode choice of domestic large real estate enterprises when it comes to their go global, sorts out different types of entry modes and constructs the matrix model of mode choice. And this thesis solves the problem of inadequate research on various modes of internationalization of real estate companies and have a lot of significance for domestic real estate enterprises.