Research On Development Strategy Of Second-Hand Car Theme Trade City On Nanning

In recent years, China’s new car sales in full swing, second-hand car transactions are increasingly popular, even so, the second-hand car trading form and trading channels are still single, the majority of transactions in the second-hand car market, the second-hand car auction and other transactions are still in a very early stage, trading volume is low, network, monopoly and other second-hand trading channels has not yet started. However, the original transaction based on the private world, the conversion to the second-hand car market transactions, China’s second-hand car industry has made great progress.The formation of second-hand car market is formed gradually with the establishment and development of the socialist market economy system. In the marketing process of the second-hand car circulation enterprises, many factors have influence on it. These factors are internal, some are external.DJH the establishment of the city can be second-hand car to buy, sell the two sides in the open market and the implementation of supply and demand, is a specific engaged in second-hand car circulation and consulting services trading market or trading center, but also the entire vehicle business to expand the brand business platform.The DJH Trade City as the background, analyzes the external environment of second-hand car trading market, applied the porter’s five forces model to analyze the existing competitors, potential entrants such influence DJH Trade City second-hand car trading market management factors. The internal environment of DJH trading market is analyzed, and the advantages, disadvantages, opportunities and threats are analyzed by SWOT analysis method, and the SWOT analysis matrix is given. Although the existing enterprise’s competition is very fierce, but there is a great space for development. At the same time, the domestic second-hand car industry will not easily enter and substitute, so the industry is attractive. Based on the above analysis, this paper presents a new trend of the DJH trading city second-hand car trading market, and gives the concrete management means.