Study On Tourism Product Planning Of Cultural And Entertainment Theme Park

As a new form of tourism,theme parks have not only developed rapidly in the world,but also played a special role in the development of world tourism.However,with the rapid development of theme parks,their competition is becoming increasingly fierce.How to occupy a place in the fierce market,sustainable development and play the tourism value of theme parks is the focus of the park operators and scholars.With the rapid development of China's economy,the demand for mass culture and entertainment consumption is also growing rapidly.The cultural and entertainment theme parks display the characteristics of specific cultures with their specific culture as the core elements,in line with the increasing cultural and spiritual levels of the public.Demand,but how to plan good tourism products and highlight the cultural characteristics of cultural and entertainment theme parks is the fundamental reason why cultural and entertainment theme parks can occupy certain advantages in the increasingly fierce industry competition.Therefore,in the era of rapid growth in cultural and entertainment consumption demand,the study of cultural and entertainment theme park tourism products has great significance and value for the development of cultural and entertainment theme parks.In this paper,Wansuishan · Dasongwuxiacheng(hereinafter referred to as "Wansuishan"),located outside the Northwest city wall of Kaifeng Old City District,is selected as the object of empirical research.First of all,we look up relevant research documents at home and abroad to analyze the research context of domestic and foreign theme parks.Further combing the concept of theme parks,tourism products and the theoretical basis of tourism product planning research;Study the life cycle,R-source,M-market,P-product status,and SWOT-PEST status of the Wanji Mountain.The study found that: ?1 Cultural and recreational theme parks are now at a good time to develop?2 Wansuishan has entered the development stage of life cycle since 2014;?3 There are few types of tourism resources in Wansuishan;?4 The tourist market of Wansuishan is stable in the young and middle-aged groups and the first-class source market;?5 the willingness of tourists to revisit is higher;?6 Performing arts programs are important tourist activities in scenic spots;T ?7 the spatial structure of scenic spots needs to be further optimized.?8 The planning of wanwanshan tourism products should follow the principle of "highlight the theme,pay attention to thecharacteristics,cultural(original literary works),market-oriented,people-oriented,comprehensive development and coordinated development".?9 The planning of wansuishan tourism products should start from the market point of view,take resources as the basis,and insist on the distinctive cultural features of the products at the same time.Finally,based on the results of RMP(Angpu analysis)and SWOT-PEST analysis,the principles and ideas of scenic tourism product planning are put forward.?1 The planning of tourism products for Wansuishan should follow the principle of "highlighting the theme characteristics,reflecting the original nature of literary works,adhering to market orientation,people-oriented,and comprehensive and coordinated development";?2 Tourism product planning should highlight the basic support role of the core projects and expand the types of tourism products: the core project of the original drama "Sanda Zhujiazhuang" of large-scale literary works,At the same time,it leads the development and advancement of cultural tourism projects,sightseeing tourism projects,leisure and holiday tourism projects,and stimulating tourism activities.It also uses festival tourism activities as a thrust to promote the operation of the scenic spot throughout the year.?3 The spatial structure of tourism products has been optimized to form a nine-function zone structure with a "chain layout model".