Small And Medium Enterprises Accurate Network Marketing Strategy

In the continuous development of the Internet and innovation, information technology, widely used constantly in the background, quietly marketing model also changed. Precision marketing appeared, opened up a new world of network marketing.For SMEs, because of limited funding and size, they can brand marketing, promotion and marketing and other areas to aid accurate marketing information age to obtain a variety of advantages.The rapid development of the Internet today, the precision of network marketing is the precise positioning for the purpose, with all kinds of information technology,precision positioning market, customized personalized services to reduce costs and achieve marketing expansion in scale. Precision marketing approach is from the market positioning, pricing, product and advertising, customer service, etc., all of the requirements to achieve accurate.In this paper, the Oriental company as an example, the company carried out an in-depth analysis of the East and the realization of network marketing background to carry out basic precision of network marketing on the importance and necessity,elaborated on some of the typical strategies and the implementation of precision tools company Eastern network marketing Finally, Eastern company to carry out a precise evaluation of the network effect, and the future direction of development of network marketing precision are analyzed and discussed. Based on the basic theory, the actual analysis of the advantages and disadvantages of small and medium enterprises, in order to study the specific case of small and medium enterprises in the network environment, how to achieve precision marketing strategy and gives the program and put forward their own proposals. I hope you can give small and medium enterprises in precision marketing at some useful reference and reference.