Characteristic Agriculture Development Research Of Jiaozuo Four Huaiqing Chinese Medicines

With the development of the population aging and the improvement of people’s material life, the public have paid more and more attention to health pension, thus the prospect of health care and pension industry is promising and hopeful. Jiaozuo has competitive advantage as the place where Taijiquan originated, has Yun tai scenic natural scenery and has advantageous conditions for four major kinds of Huaiqing Chinese medicines, and the perfect combination among tai chi, scenery and four major kinds of huaiqing Chinese medicines forms the absolute advantage of the health industry. The scenery and tai chi of Jiaozuo have become popular in domestic, but the nonstandard cultivation methods, low technological level and the lack of technology innovation make four major kinds of huaiqing Chinese medicines have limited influence in domestic market and be not worthy of its reputation as “huayao”.The aim of this paper is to find out the existing problems in the development of Jiaozuo City Industry of Huaiyao. Moreover, this paper gives the suggestion to guide how to develop the Huaiyao industry to let it become the pillar industry of Jiaozuo city. Meanwhile, this paper provides information for concerned departments making policies and some ideas for characteristic industry development in Henan province.This paper uses literature analysis, descriptive statistic method and other measures to make deep analysis and research of Huaiyao industry ’ s planting,processing, enterprise development and brand construction in order to find reliable databases and countermeasures to support the development of Huaiyao Industry.In this paper, the first part discusses the background and significance of the research, domestic and international literature review, research thought, research content, research strategy and innovation; the second part defines the related concepts;the third part expounds the development situation of Jiaozuo Huaiyao development situation, policy support, market conditions, enterprises conditions, processing, brand culture and cultivation situation of Jiaozuo Huaiyao Industry; the forth part analyzes the development of Jiaozuo City; the fifth part summarizes some domesticcharacteristic agriculture, and draws some reference for the development of Jiaozuo Huaiyao Industry; the sixth part puts forward some countermeasures of Jiaozuo Huaiyao Industry, including construct perfect policy system, open domestic and foreign markets, establish effective financing channels, cultivate leading enterprises. Moreover, in the center of establishing brand maintenance certification,this paper puts forward other countermeasures such as implementing brand culture strategy, constructing planting base, establishing scientific sharing center, improving product technological contents.