Analysis Of Business Model Of Internet Financial Corporation As Eastmoney For Example

The development of Internet finance has extremely important influence to the development of finance in China, In recent years, as the Internet and finance combine with each other, China’s finance has been rapidly developing. At the same time, the Internet finance is also strongly advocated in China. Under this macro background, domestic Internet financial firms have been rising one by one, continuously meeting the demand for financial services of domestic residents. These firms have been positively exploring business model suitable for China’s national condition.This paper studies the Internet financial business model suitable for China’s national condition with the example of Eastmoney. Through the introduction of the overview of the industry of Internet financial information service, we can have a deep understanding of Internet financial companies. Through the analysis of the Internet financial service ecosystem and the study of Eastmoney, we sum up the experience of the success of Internet financial giant-Eastmoney. The conclusion can provide reference for the successful development of Internet financial companies in the future.