Research On The Development Of Internet One-stop Financial Platform

The development of Internet has promoted the rise of Internet Finance and brought about fundamental changes in the world financial system.Internet and financial enterprises influence each other and promote each other.The degree of integration between them is deepening,and the scope of Internet enterprises is becoming more and more extensive.As the current Internet financial enterprises in China are still in the primary stage of development,their involvement in securities business is not very in-depth,but from the perspective of developed countries such as the United States,with the further improvement of the Internet financial market,the integration of Internet finance and securities will have a great space for development.At present,our country has gradually relaxed the access threshold of the securities industry,while the investment structure industry has undergone tremendous changes.Under this background,this paper conducts a research on the joint development of securities business by Oriental Wealth.On the basis of combining its own advantages and characteristics,it explores how to choose a cross-border development path and development.The strategy has certain value and practical significance for the cross-border development of Oriental wealth and Internet financial market.This paper mainly uses the methods of comparative analysis and case study,taking Oriental Wealth as the research object,to analyze the internal environment advantages and external development conditions of its securities business,and on this basis,to explore how to choose the appropriate path and strategy.At the same time,in order to make a comparative analysis,taking American Credit,E-trade Securities,Japanese SBI and Lotte Securities as the object of comparative study,this paper studies their development path and strategy,and summarizes their characteristics and common points.On the basis of summarizing the successful experiences of online securities firms in the United States and Japan,we can summarize the traffic patterns of Internet securities firms.Some suggestions are put forward for Internet enterprises to develop securities business across borders,such as expanding the distribution scope of mobile terminal market,continuing to maintain the development and operation of light assets,and providing personalized financial services for other Internet enterprises to refer to.Through the analysis of the Oriental Wealth,the Oriental Wealth has its own users and traffic,there is no third-party platform to drain the situation,Oriental Wealth itself is the flow entrance.The flow advantage of Oriental Wealth is expected to be more prominent,the progress of related business may be accelerated,and the market shareis expected to further increase rapidly.In the past,securities business mainly relied on offline mode to carry out and promote,the rise and maturity of the Internet model,making securities business also integrated into the Internet.At the same time,the Internet has reached a conclusion in the second half.Faced with the second half,how to find new growth points for foreign investors has become an important thinking direction for securities firms.With the slow growth of the C-end market,ToB has become a new direction for many companies,and the giants are also striving to build "infrastructure".Transforming wealth management from trading channel business has become an important direction for securities firms to adjust.Oriental Wealth makes full use of the flow advantage brought by the Internet,makes full use of the characteristics of low commission to win the favor of small and medium-sized investors,and at the same time gives users a better financial service experience.In the process of development,Oriental Wealth continues to adhere to the strategic principle of diversified development,expands its scale by means of continuous mergers and acquisitions,and develops brokerage business and asset management fields.Market,Create a Real Internet Securities Business Platform...