Research On The Business Model Innovation Of On Line Brokers

For a long time,There were many porblems of traditional securities,Such as homogenization of products,The dependence of financial licence,Value the business more than customer’s demands,Lack of good quality service to ordinary customers,All of these were the disadvantages of traditional securities.Since the innovation Conference of brokers on 2012,The internet securities,Which act as an important component ofinternet finance,Has already achieved a rapid development in China.Compared with traditional institutions,However,Its advantage is service response,Scale effect,Marginal cost,Individuation requirements,Governance mechanism and Coverage of long tail customers,There are no restriction of time、space and location,Trades and business developments become much easier.The internet securities also promotes the transformation of traditional securities in China,Those online borkers like eastmoney came into the market with massive traffic and low cost,By the effective business mode,The market share of eastmoney has kept rising,However,Those traditional securities were pushed to change.In this article,We will use different methods,By focus on the eastmoney securities,And another four brokers from american,To make a conclusion,That is,How to push the change of securities from China to adapt to the change of social development.