The Research On The Strategy Of Community O2O Commerce Ventures Restructuring Innovation Ecosystem

The development of Internet cultivated many emerging industries, especially the endless stream of various types of commercial enterprises, property management industry and thus received impact. At the same time, along with the increment of the slowdown in real estate, community stock market began gradually being excavated, in the common development of the Internet and community service, various types of commercial enterprises turn the market to the community. Therefore, community O2O becomes the hot spot among the enterprises, but the community O2O operating market is not open, how to successfully build and run community O2O for further study. And the establishing process of community O2O likes the process of an enterprise establishing the ecosystem, is similar to latecomer enterprises build innovation ecosystem. In the domestic property management industry belongs to the emerging industry, property management enterprises break through the traditional electricity suppression and build community O2O is actually the reconstruction process of innovation ecosystem. Based on this, this paper combs the related research of innovation ecosystem, summarizes the research focal point of innovation ecosystem reconstruction,on this basis, using the method of single case study, analyzing the community O2O construction process of Beijing Qiandinghulian Technology Co., Ltd., through field interviews, secondary data collection. Focuses on discuss of its reconfiguration strategy. And through the analysis of the case, build the model of Qianding’s community O2O ecosystem reconstruction, which extends the research on the community 020, and provide suggestions for the service of the eCommerce ventures, provide reference for the transformation and development of the property management industry, and provide a reference for enterprises to catch up and innovation in established innovation ecosystem.