| M machine tool group corporation get a very good score at before.The product belongs to them at the top in the field.But as the economic environment and the competition changed,It was brought lots of challenge.The strategy it chose is never meet the development demand.No strength at all. So the M machine tool group corporation need transform and upgrade.I used FIVE FORCE models to analysis the situation From the competition,buyer price control,seller price control,substitute threaten and potential competition. In order to get knowledge of the competition environment.I also used PEST method to know something about polity,economic,social,technology.It can help me to understand the external environment. SWOT analysis is necessary. I used it to get knowledge of internal environment. At the aspect of the development of the machine tool.I used AHP.it is very useful to find the better method.I will analysis the external environment at first.In order to know something about the trend of development.Then I will analysis the internal environment.In this procession,SWOT method is very important.It can help us to get knowledge of the internal environment.The decision of the project is the most important.It include the connection of the low price and difference strategy,new product innovation strategy,blue sea strategy,vertical focus strategy,international strategy.I state something about the executive method.For example carry on the new product further study,connection development,perfect the website from the produce to the sell and so on.These methods is very useful.I instruct the strategy connection to the low price and difference and it can decrease the stock through the machine tool development Ⅰ used AHP to know which method is better.Then I have expressed some other strategies.For example blue sea strategy,the vertical strategy of robot,international strategy and so on.I hope it could take some help to the M machine tool group corporation. |
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