DH Company Development Strategy Research And Analysis

As offering manufacturing equipment to various industries,the machine tools industry has strategic significance in economy and national defense.It has made great achievement in scale and elevated its position around the world after a decade development.The sheet metal industry develop rapidly particularly for huge demand in various industries.With the gradual transition of China's economic structure,the demands of sheet metal machine tools have being pulled by the emerging domestic industry more and more obviously.The application of sheet metal machine tools is very widespread,including energy industry,transportation industry,motor vehicle industry,machine tool industry,metallurgical industry,shipbuilding industry and etc.Motor vehicle industry,household appliances industry and railway equipment industry have the largest demands.Especially the high speed development of motor vehicle industry brings more favorable circumstances.The stable sheet metal consumption in backward position makes the demands in a rising trend.DH machine tool manufacture company founded in year 2001 are forced to face the question which develop strategy should be used in a long term to get competitive edge in this industry.According to the analysis of DH company itself,the metal forming machine tool industry,policy trend,global market and etc,this article draws up DH company develop strategy by using Analysis tools such as IE matrix,PEST,five powers model,SWOT Matrix,Grand Strategy Matrix,QSPM matrix based on the theory of enterprise strategy management.This article finds cost leadership strategy should be the best choice for DH company at this situationHope this article should help DH company to gain competitive advantage and be used for reference to other companies in the same industry.