Research On Investment Value Valuation Of Real Estate Listed Companies Based On The Example Of China Fortune Land Development Company

Real estate industry has been a hot industry in our country, with the "five countries" and other policies, the implementation of the loan interest rates down and down the down payment ratio of this popular industry once again attracted the attention of people. In recent years, the rapid development of China’s economy, financial market and economic system has been gradually improved, the concept of financial deepening. But the recent analysis of the real estate industry found that despite the strong state regulation, but real estate development and sales is still overheating; on the other hand, stock market real estate stock performance is average, and announced in the annual report of the operating performance of their sight but. So, how to the real estate industry were investment value analysis, let investors get a better understanding of the real estate listed companies of real investment value, rational investment, establish a sound investment philosophy will into the healthy development of the enterprises of our country where the trend.In this paper, we study the case of China happiness Real Estate Company. First, we collected and sorted the Securities Research Report issued by professional securities institutions in 2015. Second is to enterprise’s operating conditions are analyzed, collected 2010-2015 years of annual data, analysis of enterprise profitability, operation ability and growth ability, and the level of financial statements analysis whether a company has investment value. In the application of free cash flow discount model of enterprise future financial data to predict and reference 2010-2015 years of operation, stage of professional securities investment advice, the future business development planning and real estate industry character of modern prediction, obtained the corresponding investment value analysis results. Finally, the conclusion of the above conclusions, the corresponding investment conclusions and opinions, and the analysis of the investment value of China’s real estate listing Corporation gives the corresponding recommendations and research ideas.