Research On The Incentive Mechanism Of The Sales Staff Of SD Real Estate Company

Real Estate Group has excellent staff have continuity and progress in space, and how to attract talent, and can give full play to the active play to the benefit of person of outstanding ability, this issue is important to consider the real estate business. In general, many real estate companies do not have systems of human resources management system, management of arbitrary large. Due to the lack of long-term human resource planning, many salespeople just the real estate business as a transit point in his career. SD Real Estate is a real estate sales real estate companies based industry, has a powerful sales team, but one-sided, unable to adapt to business development incentive programs can not meet the development requirements of SD real estate companies. Therefore, the establishment of new incentives to tap the potential of the sales staff, making the company’s sales again Competitiveness is the key and difficulty of this study.Articles exploring the requirements of the sales staff is considered the base reasoning, combined with some of the theories of motivation to explore, on the current sales staff asked to do in-depth investigation and research, to find some problems. This paper is divided into seven sections. The first chapter, including the background and significance of the study, the research purpose and role of the relevant literature review, research articles; establishing key articles explore, clarify research methods, techniques and research objects. The second chapter, incentive theory. Understanding of the relevant theory and abroad, including the hierarchy of needs theory, equity theory and reinforcement theory, human capital theory, agency theory, two-factor theory of motivation, content type and process type incentive theory, as of this writing and lay a solid theoretical foundation. The third chapter, SD real estate sales staff incentive status quo. By investigating ways to observe the situation and now real estate sales staff incentive from the details on the current situation and to explore induction. The fourth chapter analyzes SD estate sales staff incentive problems and causes. Through investigation, find out the incentives SD estate sales personnel problems and to analyze the reasons for the existence of the problem, as incentive to optimize the mechanism behind the foundation. Chapter V, SD real estate sales staff incentive system optimization. In the cause of problems SD estate sales staff incentives based on the analysis, in accordance with the relevant principles of architecture from the sales staff incentive framework. Chapter VI, SD real estate sales staff incentives and protection. On the basis of problems SD estate sales staff incentive mechanism analysis on the proposed countermeasures and suggestions, such as improving the incentive framework to construct the corresponding system of supervision and implementation of the merger and other incentives and constraints, and the corresponding protection measures. Chapter VII Conclusions and Prospects.Through exploring concluded:one sales staff currently more concerned about the situation of their own progress, and this demand as a minimum degree of willingness to advance business incentives reached, the staff is not the same stage in demand constitute the class and incentives is not the same. Second, the incentives is not an isolated operation, motivation is a complex operation of decency. Third, the incentive to work very well material incentives alone are not enough, but also with mental stimulation, multiple forums enterprise system and corporate culture. Fourth, the business environment and industry environment undergoing rapid movement changes, companies run the incentives necessary to make changes as appropriate, incentive systems can not be static.