Optimization Study Of CM Company Sales Staff Incentive System

The key power of enterprise management is human resource; incentive is an indispensable tool for human resource management, and key drive for enterprise’s healthy development."Incentive" is a term of psychology; use to encourage the better behavior, and during the routine enterprise managing, use many measures to encourage the employees’initiative and creative to achieve the enterprise’s target.Currently, there have a lot of internal and external factors to restrain enterprises’ growth, including the incentives mechanism running condition and business development goals do not match which becoming one of the increasingly apparent contradiction. As a sale and service enterprise, CM company want further development, one of the key issues to be solved is that the human resource development, training and effective use, and to fulfill the improvement of the overall effectiveness of human resources, we must establish a complete and effective incentive mechanism. The thesis has great practical significance for the company.The article focused on the research of human resources incentives management. The thesis is divided into five parts. Included theoretical assist and case analyze two parts. The first part of the article traced out the question, a brief introduction of the research background and research significance, research situation of foreign and inland, research methods and innovative point. The second part of the article is the introduction of relative theory and knowledge. Introduces the theory of incentives; definition of the concept of the sales staff, and the sales staff’s incentive currently exists above mentioned main problems. The third part of the article is the important chapters of the thesis. This part mainly analyzed the CM Company’s sales staff incentive system. First introduced CM Company, and then analyzes the company’s marketing organization system, followed by analysis of the company’s existing incentives problems. And investigated the sales staffs satisfaction on performance of company incentive system by the way of questionnaire form, and finally find out the problems in the company incentives mechanism. The fourth part issued the optimization design of the company incentives mechanism based on the defections mentioned in the third part. This part firstly introduces the incentives optimization principles. Finally analyzed optimization design which focus on remuneration, career planning and staff training respectively in detail. The fifth part is the article of summary and outlook, finally, mentioned about the next step to be researched.The incentive mechanism optimizing researching for the CM Company have the great reference to the inland diesel engine realm and a great improvement for the company development from the human recourse.