The Empirical Study Of Factors On Commercial Banks Loan Pricing Based On The Interest Rate Marketization

Commercial bank loans,as the main business asset pricing, is reasonable or not directly related to the commercial bank management and the whole competitiveness. At present, the reform of interest rate marketization has been steadily implemented,with the bank opening market to the outside world for its independent loan pricing,and it provides a solid macroeconomic environment conditions and institutional background.Since October 23, 2015,the central bank announced the liberalization of deposit interest rate ceiling, China’s regulation on the interest rate market has been basically liberalized, the implementation of nearly 20 years, the interest rate market has been completed. Of course, the interest rate market and the end of an era, not on the contrary, it is the beginning of a new era, in the new stage, commercial banks are facing greater challenges, but also will usher in greater opportunities.Firstly, from the market interest rate of angle of the background of the cut, through the use of comparative analysis method, analysis of market-oriented interest rate of loans and the different influencing factors, according to "choose change factors, factors change reasons and for these changes it for the commercial banks to make countermeasures to deal with the idea to carry on a research. In the influencing factors, the selection of the cost of capital, market competitiveness, commercial banks’ profitability, commercial banks intermediate business development degree, assets scale and the opportunity cost of capital is the six angle to carry on the analysis. Time, selected the third quarter of 2013 to the third quarter of 2015 17 quarter data. Using Eviews software to establish the panel data model, according to the empirical results, the deposit interest rate, earnings per share rate, market competitiveness and the opportunity cost of the four factors of loan pricing of commercial banks has significant influence; non-performing loans ratio of commercial banks intermediate business development degree failed to pass the test of significance.Results showed that, the commercial bank loans after the interest rate market, capital costs is still the main factor to influence the loan pricing, and influence of the degree of the strengthening of the trend; the profitability and market competitiveness of commercial banks has become to measure the significant factors of loan pricing; with the rapid development ofInternet banking, funds face higher opportunity cost, and the factors in the market-oriented interest rate of loans become significant factors influence the commercial bank loan pricing;intermediate business development and credit risk although in theory analysis is influencing factors, but in the empirical results was not significantly.