The Scheme Design Of Small And Micro Enterprises Loan Pricing For Rural Commercial Banks Under The Interest Rate Marketization

In recent years,the process of market-oriented interest rate reform in our country has accelerated.In terms of loan interest rates,it had gradually opened the upper limit control of loan interest rate.Since the July 20th,2013 it has cancelled the lower limit.The opening up of the control of interest rate for the financial institutions puts forward higher requirements for their loan pricing ability.If the price is too low,it will not cover the cost of lending,which affects its earnings and if the price is too high,it will lead to its customer churn,which is not conducive to its position in the market competition.At present,the loan pricing models of western commercial banks have been very mature,while there is a long way to go for the domestic commercial banks to improve their loan pricing level.Compared with the joint-stock commercial banks as well as state-owned commercial banks,the ability of rural commercial banks in loan pricing has a big room to improve.In order to enhance their own comprehensive competitiveness,it is significant to change the prime rate with a spread and maximum float loan pricing models which have been carried out for many years.As an important part of the loans of rural commercial banks,designing a scheme for them,is not only beneficial to improve the rural commercial bank loan pricing power,but also provide some ideas for the solution to their financing difficulties.Therefore,this essay selects a rural commercial bank in Jiangsu province as the research object,on the basis of western commercial bank loan pricing method,combined with its actual situation,setting a certain suitability of small micro enterprise loan pricing scheme to make sure that it can retain its customers and guarantee its income.As a result,this essay obtains from the theory and practice of commercial bank loan pricing by presenting the definition of loan pricing,the main factors influencing the loan pricing,the loan pricing methods of western and domestic commercial banks.Then,based on the analysis of the existing problems of the rural commercial bank loan pricing scheme,this essay puts forward a loan pricing model for its small micro enterprise and introduce the computing methods of its four components,which includes the lower limit pricing,the risk premium rate,the target profit margins and the comprehensive adjustment on the measurement points.Besides,it uses the 174 sample small micro enterprise loan clients'data of the rural commercial bank between 2012 and 2014 to test the loan pricing model.By comparing the model interest rate with the real interest rate,it finds out the cause of the differences between them.Finally,it gets the conclusion and make the prospect for the further study of the scheme.