Research On Corporate Responsibility Under The Green Development Strategy

Green development is an essential part of the construction of ecological civilization. It is also one of the five major development ideas proposed by general secretary Xi Jinping. Green development is the strategy of a coexistence of opportunity, challenge and innovation for us. Businesses play an important role in the society, which should take the responsibility of their own green development. However, with the rapid development of society and economy, businesses often ignore the relevant responsibility in the process of pursuing economic benefit. Therefore, research on the responsibility that businesses carry in the process of green development has an important practical significance for the realization of strategic goal of green development.This paper defines the content and requirements of businesses’green responsibility on the basis of clarifying the connotation and characteristics of green responsibility firstly, and indicates that businesses not only need to take the green responsibility of the resource environment directly, but also need to focus on the environmental interactive relationship between other stakeholders and themselves. It is necessary and significant to make clear the composition of the basic responsibility carry during their green development. Businesses can really bear the mission of green responsibility only in the way of focusing on the whole and preference development to optimize the allocation of responsibility. And then I selected Jiangsu Prince Company as the research object by the method of empirical research, and learned the performance of businesses’ green responsibility by means of questionnaires and so on, and systematically analyzed the problems and reasons face in the practice of green responsibility.Finally, this paper makes an exploration on how businesses take the responsibility in the green development strategy, and indicates advices on businesses’faster and more ecological development during the follow-up development from the government, stakeholders, businesses themselves and other aspects separately. In a word, this paper studies the businesses responsibility from three aspects:responsibility content, the plight of responsibility, and the implementation path.