The Optimization Research On The Financial Strategy Of Vanke Group

With the further deepening of globalization and informationization, the development of the enterprise environment has become more complicated and faced more and more business risks. In order to realize sustainable development in the increasingly complex business environment, Enterprise managers should start from the whole to establish enterprise development strategy which conforms to their own reality, also design and select the financial strategy matching with the development strategy. As a pillar industry of national economy in our country, the real estate industry in the face of the national macroeconomic regulation and control dynamics enlarges unceasingly and the growing external market environment risk, how to make effective financial strategy for real estate enterprises is the key to achieve long-term stable development.The article chooses Vanke Group as object, Firstly summarizing the research status of financial strategy at home and abroad, and the related content of financial strategy and financial strategy matrix, which is laying a theoretical foundation for later analysis. Then analyzing the macro situation of real estate industry and Vanke group’s overall development strategy. The focus of this paper is to analyzes the implementation of financial strategy of Vanke group and evaluate its financial performance basing on the financial status. According to the condition of financial performance, and combining with the changing of Vanke group financial position in matrix, the article puts forward the relevant optimization advice, so as to promote the effective implementation of its financial strategy and the realization of strategic goals. Rely on the analysis and evaluation of Vanke group financial strategy, the article hopes to provide the financial basis for the readjustment and optimization of the financial strategy and the sustainable development of Vanke Group, also some valuable experience about financial strategy formulation and implementation for other Real estate enterprises.