Shenzhen Vanke Financial Strategy Research

The real estate industry holds a large proportion in the national economic development, the financial industry itself, the industrial compound, resources integration and other characteristics, has grown into the national new economic growth point and consumption hot spots, in its expanding domestic demand, promote consumption, stimulating national economic growth has played an important role. After nearly30years of development, under the drive of high profit return, real estate enterprises in our country the number of companies and funds rapidly rising, making created a boom in real estate industry. High prices, however, that most people fall into the predicament of the can’t afford to buy a house, the government has rolled out a series of macro-control policies restrain price growth. With the deepening of the real estate market regulation, further tightening of bank credit, housing price boom lift enterprises, the inventory quantity, the development prospect of the real estate industry is facing high risk, the profit pattern of enterprise has become uncertain. In this context, the correct financial strategy choice for real estate enterprises to spend this period smoothly and achieve the long-term development of the health has important practical significance. From the perspective of financial strategy, the investment, financing, cost control, cash flow management in long-term strategic planning became the real estate industry core functions. Choosing the right financial strategy, accurate implementation of the company development strategy, play a very important role. As the industry’s leading real estate company, vanke company faces a severe changes such as market environment, the operating conditions, vanke’s profit margin is not always ranked the first place, but its turnover is far ahead. Vanke financial strategy of the overall solution from the company from the strategic level consider the implementation of financial decision-making, through elaborating management, brand management and standardized service, prudent management of financial decisions, the company’s strategic objectives as a top priority and included in the financial goals, financial goals and strategic objectives together.This study focuses on the enterprise’s overall strategy, implementation and choice of financial strategy and development present situation, and analyze how the enterprise through adjust itself to adapt to the society. The article will adopt the method of theory combining with case study, on the basis of theoretical research and analysis, and then through the analysis of relevant cases, come to the conclusion that to complete the framework. This article is divided into six chapters altogether, core chapters as follows:The first chapter:Introduction. The main content of the narrative can be divided into two points:the research background and significance; In view of the financial strategy, international research status, research framework and research methods.The second chapter:the financial strategy and financial strategy matrix. This article first related concepts about financial strategy and financial strategy matrix. Combined with the case, Vanke company from investment strategy, financing strategy, cost control strategy, cash flow management strategy, detailing the specific content of financial strategy, this paper expounds the theoretical basis, and provide case analysis must be prepared with theoretical basis.The third chapter:the real estate industry and the analysis of vanke company development strategy. Through the understanding of the real estate industry background, using the SWOT analysis method to analyze vanke company development strategy, the strategic level to understand vanke development course, to do foreshadowing for the following financial strategic analysis.The fourth chapter:Vanke financial strategic analysis. From an investment strategy, financing strategy, cost control strategy, cash management strategy in four aspects, analyze vanke financial strategic choice. Combined with financial strategy matrix, by comparing economic added value and growth rate, analysis of vanke company. Financial strategy matrix indicators are used by the actual growth rate and sustainable growth rate, economic value added. Combined with its indicator that vanke is situated at the quadrant of the financial strategy matrix, clarify vanke at times, find out its problems, and development Suggestions is given. Chapter five:conclusion and prospect. Thinking and conclusions obtained using case study for other real estate enterprises in the aspect of financial management to provide some reference and Suggestions.