The Present Situation Of Rural Tourism Development And Its Path Selection In Yanbian Area

The development of rural tourism is closely related to a certain economic, social and policy background. With the continuous deepening of reform and opening up, China’s national economy has made great achievements, however, regional and industrial development is not balanced began to highlight, agriculture, farmers, rural issues become the focus of the party and the country. "San Nong" problem can be described as a multitude of things, in which, the relationship between the rural tourism development to production to promote the building of a new socialist countryside and farmers, the income, therefore, governments at all levels attach great importance.2015 central document proposed to actively develop a variety of functions of agriculture, rural ecological leisure, tourism, cultural and educational value. Visible, from the state and the government level, the importance of the development of rural tourism has been significantly improved.From the point of view of the development of rural tourism, Yanbian area has abundant natural landscape, Korean folk culture unique and superior policy support, in the object, content, and for the development of rural tourism development provides the necessary conditions. But compared with other rural tourism development is relatively mature area, Yanbian area the development of rural tourism started late, basically is still in the bud, the majority of rural tourism resources to be developed or developing a not perfect. It can be said that on the development of rural tourism in the Yanbian area issues related to the investigation and research, to achieve the goal of the adjustment of rural industrial structure upgrade and the socialist new rural construction has important practical significance and strategic significance for promoting the development of rural tourism in Yanbian region.This paper elaborated on the basis of the basic theory of rural tourism, combined with Yanbian area agriculture and the development of the tourism industry actual situation, has carried on the objective analysis of Yanbian area of rural tourism development status and existing problems, options include the following aspects:to improve the environment of rural tourism in the path of the development of rural tourism in the Yanbian region is proposed; choose the proper developing mode of rural tourism; cultivate the rural tourism business entities; implementation strategy of rural tourism product upgrading.