| In modern society with developed commodity economy, the advertisement, an approach of deliver information and support business development, is involved in our daily life and plays an irreplaceable role for promoting mass consumption society harmonious development. Advertisement language is the basic of advertisement and while taking someone special from in advertisement language as the research objects, it is easy to find that there is a series of language variation phenomenon in society history changes.This research will take modern advertisement language especially in new media era as the research object and compromises sociolinguistics, advertising and principles of economic. This research will combine the advertisement language development history from founding of new China to analyses the advertisement language variation phenomenon from voice application, ideographic variation, lexical innovation, grammatical breakthrough and semantic reconstruction these five aspects by analyzing of advertisement cases concretely.It will also combine the relevant speculative knowledge of sociolinguistics to evaluate that the socioeconomics, social cultures and psychosocial factors are main reason for sociolinguistics variation. Then, it will explore the double influence of advertisement variation at the angles of three different groups:advertisers, advertising practitioners and advertising audience from society, economic and culture aspects. Finally, it will combine existed problems during the research to give some relevant suggestions... |
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