| Someone says the art is a social mirror of society, which reflects the appearance of society. When computers and various science and technology become a requisite tool of our life, visual art workers starts replacing paper and pen by the computer and numerical science and technology, a kind of new art form which is extensively called numerical medium emerges with the tide of the times. The numerical medium developes quickly because of its diverse performace at the end of 20 centuries. The computers make the art numeralization possible, which is widely used in the field such as movie, television, information, dissemination and art design, building, telecommunication, tour etc.In the all kinds of advertisement, the humor advertisement is brilliant.The using of humorous expression method in the advertising creation makes people willing to purse happily. The humor is necessary in our daily life.If the humor is used in the advertising creation, the unexpected result in the advertisement is achieved. It not only can strengthen enjoyment of advertisement,but also can make the emphasis of advertisement more explicit.The using of humor advertisement in the numerical medium makes the successful effect possible. A typical numerical medium work can be any combination of a few kind of the text, picture, computer graph, animation, voice and video, but it can not be a simple combination. The biggest characteristics of numerical medium product is hands-on.Thus it not only provides various paths of expansion and dissemination of advertisement, but also let the consumer participate in it enjoyably. The combination of humor advertisement and numerical medium can not only achieve optimized association of resource,but also is important in the development of advertisement. |
PDF Full Text Request