Service Marketing Strategy Research Of Suzhou Boutique Hotel

Following the advancement of economic construction, the social-economic levels increased significantly, residents‘ income level also increased accordingly. Therefore, most people not only satisfied with enough food and cloth in their daily life, but also try to achieve customer‘s comprehensive value though higher level of spiritual enjoyment. At the present stage of development, people are not willing to stay at home or go to surrounding scenic spot always, but also wish to achieve further amusement through tourism. Therefore, the tourism industry development has become an important task at current stage, so does hotel service. At present, the development of boutique hotel around Suzhou ‘s scenic spot grow very fast, it has become a sign of fashion with realistic value and social value which cannot be ignored. This article takes Tonino Lamborghini Boutique Hotel as an example, expands research an analysis of the boutique hotel service marketing strategy. It divides into six chapters, the first chapter is the introduction, it summarized the research purpose, significance, train of thought, the present situation, methods and innovations and illustrates the related concepts of boutique hotel; the second chapter is the theoretical basis, it shows example of the Porter ?s competitive theory, marketing theory of 4P,E-Marketing theory, STP theory and service related marketing concepts, it builds a solid theoretical foundation for the whole article; the third chapter focused on boutique hotel especially for the environment of macroscopic and microcosmic for local boutique hotel, understands the problem though following aspects; infrastructure, human resources, service marketing strategy, and come out the necessity and importance of upgrading service of Suzhou boutique hotels; the forth chapter shows detailed analysis of Tonino Lamborghini Boutique Hotel‘s service marketing strategy and its implementation status, then come out the necessity of implementing service marketing strategy to upgrade the hotel; the fifth chapter outlined the countermeasure of service marketing strategy for Tonino Lamborghini Boutique Hotel from both macro and micro aspects; the sixth chapter concludes this article and provides future prospect, it points out the relevant planning of Tonino Lamborghini Boutique Hotel in its follow up development of optimize and promote service marketing strategy. The core idea of this article is to promote countermeasures of service marketing strategy for Tonino Lamborghini Boutique Hotel.