| As the rapid development of Chinese Boutique Hotel market,a lot of famous international brands enter the Chinese market of Chin mainland,and more and more domestic investors turn to the huge market.Location is a key facor of hotel success,especial for boutique hotel.We can see that both local brands and international brands tend to cluster in Shanghai,Beijing and Hangzhou,and the local brands spread through a larger areas.Some investors enter a new city just because of a scenic spot or ancient architectural buildings and have to face deteriorating operating environment for their far away from clusters.So,we have to think about how to set up a system of determinants of boutique hotels,and how to guide the investors to the right location,and also how to guide the government to evaluate figure out the right numbers of boutique hotels the city should have.Howerver,research on Boutique hotel still focuses on definition or designing.Currently study on determinants of location is almost empty.A long-term development shaped the structure of the layout of Chinese boutique hotels.Conbined with the character of the studying subject,we use the International famous Botique Hotels to analyse the deteminants of boutique hotel location in china.Inorder to analyse the determinants and find the characteristics of the location for International famous Botique Hotels in China,we builds the logistic regression model by the sample data selction and 21 variable index and SPSS software.We use the number of samples in the city with the The Inn Boutique as the dependent variable,21 indexes from economic factors,spatial factors,information factors and cultural factors of the four main categories,eight subclass as independent variables.On the one hand,this study fills gaps in Chinese research on location of Boutique hotel.On the other hand,it extracts the determinants of location of the world famous Boutique hotel in China,and it provides basis for location desicion of Chinese Boutique Hotel investment. |
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