Study On The Social Identification And Community Impact Of Small-sized Lifestyle Tourism Immigrant Entrepreneurs In Lijiang Ancient City

With the development of mass tourism, tourism immigrant become a normal phenomenon, and it brought into sharp focus by the western scholars. Lifestyle tourism entrepreneur as one kind of tourism immigrant, widespread in Dali, Lijiang, Xidi, Yangshuo, Yet domestic researchers has not pay much attention on tourism migration,. Especially about lifestyle tourism entrepreneur. However, the immigrant has become an important part of tourism destination. The small tourism entrepreneurs even become a unique tourist attractions, affects the development of the tourist destination.This paper selected lijiang ancient city as a research case, applying a variety of survey methods including literature analysis, observation method, questionnaire survey method, etc. It explores the definition of lifestyle tourism entrepreneur, a new tourism immigrant type between consumption and labor tourism migration. What more, the paper also discussed the characteristics, motivation,social integration and community impacts of these migration.The results can provide tourism planning decision-making.to Lijiang and similar tourist destination.This paper divided into seven parts:The first part is the introduction, describes the research background, review, research significance, research methods and design; the second part is the theory summary related to the theory of social identity and migration. Third part discriminate the related concepts about the lifestyle tourism small business, the cause, characteristic about the life lifestyle immigrant, and define its properties. Fourth part from cultural identity, regional identity, group identity, community identity, professional identity five aspects analyzes the lifestyle tourism entrepreneurs’social identity. The fifth part from tourism, economic, cultural and environmental, analyzes the effects of lifestyle tourism small business to community impact. The sixth part put forward relevant suggestions and measures to Lijiang tourism small businesses based on preamble. The last part is the conclusion and prospect.