The Influence About Faithful Fans’ Posts To The Potential Buyers’ Purchase Decisions

In recent years, the sales of "xiaomi"phone and "huawei"phone increasing."Mi" fans and "Hua" fans come front of people. Compared with the passive acceptance of a large number of mobile phone companies advertising, Propensity to buy mobile phone consumers prefer active search for relevant information online. The virtual community provides a platform just fans online evaluation and sharing activities. Also a potentially important source of information for consumers. These virtual community posts information will affect the propensity to buy a mobile phone a potential consumer buying decisions.Based on the theoretical basis of prospect theory, and loyal fans to do a simple defined, Set of potential users have to purchase mobile phones for the control variable tendency,Mainly discusses the loyal fans published posts what factors which contain number of posts, post text attributes, post contents attributes, posts timeliness and post author’s creditworthiness influences potential consumer purchasing decisions. According to the literature and this thesis study, designed to scale measure each variable. And through Questionnaire Star distribution and collection of data.Through statistical analysis test model of this paper and theory assumes, this paper has drawn conclusions contain:the first, for the needs of potential users of buying mobile phone, visited the number of posts and the number of on ideas have no significant impact on their purchasing decisions; Secondly, posts internal text attributes has no significant effect to potential users’buying decisions; Thirdly, post contents attributes, posts timeliness and Creditworthiness of the poster have significant positive impact, poster creditworthiness has a greatest impact; Fourthly, sex has significant difference between post publish and post reply, in addition, different ages have significantly different views on view poster creditworthiness and purchasing decisions.