Thai Newspaper Advertising History Research (1844-2014)

Thai newspaper advertising that is the advertising appeared in Thai newspapers print media. Thai Newspapers come out by the American missionaries Dan Beach Bradley in 1844 which in the period Nangklao (Rama III),and then until the Bhumibol Adulyadej (Rama IX)that the Thai newspapers has a history more than 170 years. Thai Newspapers founded by the foreign missionaries, and then development in the country’s top officials, finally turn to the ordinary people of Thailand. The Thai newspaper advertising has gone through a same process, and finally Cooperation with Multinational advertising companies, help Thai advertising reached the international level.At the beginning, the American missionary Dan Beach Bradley put the advertising in his own Thai newspaper, the foreign businessmen and entrepreneurs go to advertise in his newspaper. At the beginning Thai newspapers and newspaper advertising developed very slowly. With Thailand open the country constantly, international businessmen and entrepreneurs go into Thailand for trade and investment and then promote the development of the Thai economy. Thai newspapers and advertising go along with the economic development and growing. The Thailand top officials saw the rise of new things having Great potential for development, so did as the Westerners to operate advertising business in Thailand. Under the influence of the country’s top officials, the Thai ordinary people follow the trend to develop the newspapers advertising. But in the beginning Thailand advertising was controlled by Westerners, Thailand Local advertising is difficult to compete with Western advertising. Thai government through a variety of legal and policy restrictions on foreigners in the advertising business in Thailand, and then prompted many foreign advertising companies combined with Thai local advertising companies.Meanwhile the Thai government develop the education of advertising to enhance Thai people’s professional skills and professional ethics. The Advertising Association of Thailand organization establishment,Top Advertising Contest of Thailand Awards(Tact Awards) and Asia Pacific Advertising Festival(Adfest)held in Thailand help Thai advertising improve self-discipline and raise the level of advertising. All these help Thai advertising constant development and then reach the international level, eventually became the top leader of the advertising industry in Asia.This thesis use the main research methods is documentation research method, analyses and summarizes the advertising appeared in different periods in Thai newspaper and then sort out Thai print paper advertising development history. Through research different periods of economic, political and social development background of newspaper advertising, advertising industry and newspaper advertising feature, education of advertising and other aspects, and then Comprehensive to sort out the history of the Thai newspaper advertising. The content are involved the origin and development of newspaper advertising, the development and current status of advertising industry and at present,the prominent feature of the Thai newspaper ads in different periods. This thesis will Fill the blank of Chinese research the Thai newspaper advertisements development and its history. Simultaneously, it will be value to the scholars and experts who interested in Thai newspapers advertising and its history.