Exploration And Practice Of The Western City Of Newspaper Advertising Marketing

In the face of the fierce market competition in the newspaper industry, the westerncity party newspaper which located in underdeveloped areas meet so many problemsuch as how to maximize and attract advertisers, to promote the rapid development ofthe city state newspaper to maximize advertising revenue?In recent years,"Suining daily" agency has achieved good results, in2012,achieved advertising sales of about17,000,000yuan, ranking the State Party newspapermedia advertising business alone Sichuan city first. In2012, Chinese NewspaperIndustry Association annual meeting,"Suining daily" agency as the sole representativeof City State Party, at the meeting to the national newspaper colleagues introducedadvertising marketing mode and achievements, caused widespread concern in the newsindustry.The main issues which this paper put forward will be discussed, namely the StateParty newspaper advertisement management backward problem, analyzes the reasons ofbackward; then, in the "Suining daily" for example, is proposed to solve the advertisingbusiness way of western city,"Suining daily" to explore the marketing mode defines thecreation of advertisement points, a comprehensive introduction to the "Suining daily"the mode of marketing operation mechanism and market strategy, we find out theSuining daily advertising marketing problems and countermeasures, to avoid theseproblems.In the national scope, to establish a comprehensive implementation of advertisingmarketing mode of municipal Party newspapers,"Suining daily" agency is the onlyone. The system of State Party newspaper advertisement marketing mode results isalmost a blank, although some monographs and articles mentioned, but many of themare tasted. The paper has systematically practice and exploration of forward-looking,demonstration to the Suining daily, the city party news paper how to effectively graspthe advertising business has a certain significance.