| With the development of information process, e-commerce has not been deep into all aspects of the economy, changing the mode of operation of many industries, but also to our way of life, and it has brought great changes. E-commerce makes the exchange of information become very convenient, which greatly facilitates the acquisition and release of information will be supplied to the economy and demand.This phenomenon makes life more convenient,and this reduce intermediate links, improving resource utilization.The formation of "money cannot from growing vegetables, and the people who eat vegetables and buy vegetables are not cheap," the strange phenomenon in traditional agricultural trade makes the "two intermediate cry Laugh" interest distribution pattern. With e-commerce step into the agricultural trade, improving transaction efficiency, reducing intermediate links, increasing transparency; this trade pattern will enhance the circulation of agricultural products of farmers in the long-term weak phenomenon? With this question, I visited Shijiazhuang City, Hebei Province, "China Snow Pear village" Zhao County, and makes investigation more deeply. In acquiring first-hand data, this paper makes an example of the flow of fresh pear and makes a investigation of Hebei agricultural products in the e-commerce environment in circulation performance of finishing studies, and makes a contrast of farmers in different circulation patterns, analyzing the development of electronic commerce in fresh some of the advantages and disadvantages, especially with the lack of the traditional way of comparing the performance. Finally of pear in Taobao sales data were price elasticity analysis and factor analysis, to explore the Taobao sales in a single product price and price of every kilograms of price elasticity, to find the fresh of e-commerce trade affect the sales factor and coefficient, for farmers fresh e-commerce trade provides the basis for decision making. |
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