Study On The Sales Model Of Fresh Agricultural Products In Large Cities

The sales model of fresh produce and perishables has changed in the decade. At the same time, the way of buying fresh produce and perishables for urban consumers has been diversified. Fresh produce sales model should upgrade because of the consumer upgrade requirements, the traditional model problematic and the rapid development of cold chain logistics technology. The thesis will put forward the future direction of the transformation and upgrading of fresh produce sales model via comparing various business models, which include the traditional model and Internet+ model.Fresh produce and perishables have series special properties, which determine the industrial characteristics and management difficulty. Based on the situation of China, farmer's market model is the main fresh produce sales model. However, this model will continue to shrink in the future because of its characteristics.Supermarket model has a remarkable scale benefit because it can effectively shorten the industrial chain. A shorter industrial chain will enhance product quality and safety control; moreover, it will improve the consumer shopping experience. This model will get a great development in China.Internet+ model is the integration and transformation for fresh produce industry by Internet technology. A number of characteristics of retailers have emerged in this model, which includes integrated electricity supplier, vertical electric providers, logistics companies and offline retail supermarkets. There are series opportunities for the development of internet+ model, at the same time; there are series challenges for the model. The model will continue to grow in the future. The direction of the sales model transformation and upgrading is centralized production, circulation and scalable retail.The government should provide series supports for the transformation and upgrading. Furthermore, Industrial chain should introduce modern information technology and cold chain logistics technology in order to accelerate the transformation and upgrading of the sales model of fresh produce and perishables.