Research On The Differences Of Rural Tourism Environmental Impact Perception Of Tourism Stakeholders

As the the important way to develop rural community economy and lead local farmersto get rich, rural tourism is a hotspot of the new rural construction. Currently the development of rural tourism in full swing,play a significant role in promoting rural economic development model. However,it inevitably has certain negative influence in the rural community of natural ecological environment, economic environment and cultural environment.At present,the tourism environmental impact perceptionof different stakeholders is not the same.Therefore,in this pa per, referring to the content system of tourism environmental bearing capacity,using empirical analysis method,put the rural tourism operators, the non operators and tourists in rural tourism stakeholders thatis in most closely relationship with rural community environmentas the research object,to explore and analyze their differentiationperception of the environmental impacts of rural tourism. First, in the basis of the theory of tourist environmental bearing capacity, the relevant stakeholders of tourism and the perception of tourist impact,this paper design the questionnaire of the perception of tourism environmental impact and get firsthand dataon-the-spot investigation, and then use SPSS21.0 software for data descriptive statistics analysis, factor analysis,single factor analysis of variance and mean comparative analysis. At last, the paper conclude thedifferent perception of three psychological space for tourism capacity,environmental pollution, ecological environment influence,the environmental impact of economic development,social andcultural impact on the environment and landscape culture that affects impact on the environment, infrastructure,service facilities, agricultural acreage change, and analyze the different influenceperceptionin natural environment, economic environment, cultural environment.According to theoretical analysis and empirical research conclusion: Tourism stakeholdershave different perception ontourism environmental impactand crowded environment impact; The non operators of the rural tourism have strong sense ofthe negative tourism environmentimpact;Stakeholders of tourism impact on the environment perception associated with their respective interests; Tourists and rural community residents perceive the same pollution problem; The economic problems ofthe rural tourism community is more outstanding; The perception of cultural impact of Tourism stakeholders in rural tourism community is obvious. Therefore, this article puts forward suggestions for the development of rural tourism:Establishing tourism of balancing the interests of stakeholders to participate in the management mode; Strengthen the management of agricultural land; The government incentive tourism infrastructure construction market supply; Government strengthen the management of tourism environment carrying capacity; Preventive and actively deal with garbage pollution; To protect the characteristics of the rural community culture.