The Research On Competitive Strategy Of Pharmaceutical Logistics For Changsha Double Crane Medicine Co.,Ltd

Enterprises in the pharmaceutical logistics market achieve rapid development to determine their own market positioning. while choosing the right development model to develop long-term development strategy. In the increasingly fierce competition in the market environment how to develop their own and maintain a leading edge according to the realistic condition and the future trend.The core competitiveness of Changsha double Crane Pharmaceutical Co., Ltd is needed to solve important problems at this stage.This paper first describes the theoretical basis of the research: the company strategy, the logistics of medicine and medical logistics competition strategy theory. Secondly, the specific analysis and evaluation of the specific situation of the company’s pharmaceutical logistics and the development of the macro environment is carried out. At the same time, the competition structure of the company and the internal environment and conditions of pharmaceutical logistics development are analyzed and studied. And then start from the company’s goals and market positioning, make company’s pharmaceutical logistics competition strategy on this basis: pharmaceutical logistics outsourcing strategy and pharmaceutical logistics of differentiation strategy. By comprehensive analysis, the SWOT analysis to determine the differentiation strategy for enterprise development strategy, and then to company determined from four aspects of logistics services and logistics information technology to realize the differentiation strategy. Finally, we will strengthen the development and management of human resources, promote the construction of enterprise culture, improve logistics service performance, innovative logistics marketing model and other measures to implement the company’s differentiation strategy. Pharmaceutical logistics company, formed difference advantage and for customers to provide differentiated logistics services to build its competitiveness, in the company’s pharmaceutical logistics distribution of upstream and downstream value-added service ability and cost control ability. The key to the success of the company’s medical logistics is to take the following aspects: the speed and scale of business development, the high efficiency and low cost of logistics network and technology can support the company’s large-scale logistics system information platform, close to the medical terminal marketing, improve the company’s pharmaceutical logistics control ability and level. This paper not only has a strong theoretical and practical significance. The realization of the difference the logistics service improves the company’s market competitiveness.Moreover, the research results not only have important function to improve the level of logistics service management, but also have a good reference value and practical value for the same type enterprises.