Research On Marketing State Of GY Medicine Logistics Company

With the rapid development of China's economy and the increasing improvement of people's living standards,the implementation of the basic medical insurance system and the implementation of drug classification management,people's demand for medicine is increasing.At the same time,the state introduced a new medical reform program,strengthened the supervision of pharmaceutical circulation,and gave policy support to pharmaceutical enterprises to adopt modern logistics technology,GY to improve pharmaceutical circulation.The pharmaceutical logistics industry has developed rapidly,and the development potential of China's pharmaceutical logistics market is huge.This paper takes GY Holdings Shenyang's marketing strate GY research as the main body,and based on the data of relevant departments and management interviews,studies the marketing state of GY Holdings Shenyang Company.This paper first analyzes the status quo of marketing state research state of GY Holdings Shenyang Co.,Ltd.,and summarizes the problems in its marketing state: Lack of rigorous pricing system,backward promotion strategy and lack of marketing management concepts in operation.Then,using PEST analysis method,the external marketing environment of GY Holdings Shenyang Co.,Ltd.was analyzed,and the competitive environment of the industry was analyzed from five aspects: competitors,new entrants,substitutes,suppliers and customers.Then use 4Ps marketing theory to propose optimization suggestions for GY Holdings Shenyang Co.,Ltd.marketing state: Further leverage brand advantages,increase exclusive agency rights,design pricing models and implement diversified pricing strategies,meanwhile,resume high-value new special drug direct delivery platforms,e-commerce platforms,and third-party drug logistics service platforms.Finally,propose safeguards for the aforementioned marketing state.Through the analysis of the marketing state of GY Holdings Shenyang Company,discovering the problems and making suggestions,this paper hopes to have practical significance for the optimization of marketing state of GY Holdings Shenyang Company,and at the same time provide guiding significance and reference value for the development of other pharmaceutical logistics enterprises.