Competitive Strategy Research Of Jilin Double Star Pharmaceutical Company

In social high speed development of the 21 st century, the external competition environment that China’s enterprises faced with is fierce, in order to survive and develop, enterprises must be put in the long run, the eye with a global perspective rapidly changing competitive environment of enterprises, to formulate the overall plan for the future development and progress, that is the management process of the enterprise competition strategic. Fundamentally speaking, the strategic management concept reflects the enterprise strategic, directly affect the future operation and development of enterprises. Based on the guarantee enterprise mission, the enterprise competition strategy management must be to fully explore opportunities in its operating environment, as far as possible to create opportunities, to run a correct judgment of the relationship between the environment and the enterprise itself, and refinement of the business scope of the enterprise, in order to the enterprise growth direction to be clear, the enterprise strategy set out specific competition strategy, the rational allocation of existing resources of enterprise, to make reasonable adjustments to the specific industry layout, to form the core competitiveness of enterprises. Our country continue to increase supervision of the pharmaceutical industry efforts in recent years, making the pharmaceutical industry drug prices falling and costs continue to rise, the phenomenon of pharmaceutical enterprises, is a big difficulty. On the long run, the worsening of pharmaceutical enterprise management condition, in the future will still show a continued deterioration, the ruthlessness of the pharmaceutical industry competitiveness in the market can be said to be unprecedented in nature, especially in recent years, the pharmaceutical industry is facing a major reshuffle, an unprecedented pharmaceutical industry business structural adjustment imperative.In this study, through the analysis of modern management and theory measures, threat and opportunity faced of the company’s internal environment, the advantages and disadvantages of the external environment to conduct a comprehensive analysis, and on the formulation of related enterprise competition strategy, and on this basis, the proposed scheme of enterprise competitive strategy, ideology and development emphasis. The application of the business strategy analysis tools and theory in the study of competitive strategy of pharmaceutical enterprises, analyzes the internal and external environment of pharmaceutical enterprises, the profit difference contrast in pharmaceutical industry, raw material medicine preparation, biological medicine, medicine and so on, and according to analyze the problems of Jilin Double Star Pharmaceutical Company exists in the process of the strategic management, taking out the competition strategy goal and direction of Jilin Double Star Pharmaceutical Company, It has guidance significance to the development of the company.