Font Size: a A A

A Research Of Marketing System Of Guangzhou A Technology Co.,LTD.

Posted on:2017-04-03Degree:MasterType:Thesis
Country:ChinaCandidate:Q ChenFull Text:PDF
GTID:2309330488484016Subject:Business administration
Abstract/Summary:PDF Full Text Request
Along with our country economic system reform, the continuous development of science and information technology, communication network system integration software market competition becomes increasingly fierce, various communication network system integration enterprise began to pay more and more attention to by marketing to enhance its position in the competition. Guangzhou A technology co., LTD., for the sake of sustainable development in the future market competition, the need to create A marketing system to adapt to the new environment. Because our country enterprise belongs to the initial stage of development, the market marketing system in the construction of A science and technology co., LTD. Guangzhou need to use for reference the experience of the development of the western countries, combining the status of their own, and the characteristics of the enterprise, build and innovation under new environment of the current marketing system.Guangzhou science and technology co., LTD is A innovative enterprise of Guangdong province and Guangzhou key software enterprise, listed on the Shenzhen stock exchange in 2011, the company currently has A staff of 3381 people,2015 sales revenue of about 2 billion yuan..This article from the theoretical basis and method of marketing and application status of the author in guangzhou A technology co., LTD. After years of work experience, in Guangzhou A technology co., LTD., and A lot of research on external data and data analysis, using qualitative analysis and quantitative analysis, the combination of theory and practice method of combining the study of Guangzhou A technology co., LTD., the purpose is to sort out about Guangzhou A technology co., LTD., the current marketing situation, optimization of marketing system and development prospects. This paper introduces A Guangzhou science and technology co., LTD., the current marketing situation, and on the company’s existing marketing system, marketing and other related content analysis, points out the problems existing in the current marketing competitiveness, and analyzes the cause of these problems, A refined Guangzhou science and technology co., LTD., marketing strategic objectives, ideas, and the detailed design of the Guangzhou science and technology co., LTD., A marketing system, points out that the guarantee measures to ensure the smooth implementation of the new marketing system.
Keywords/Search Tags:Guangzhou science and technology co.,LTD., A communications information network integration software, the competitive environment analysis, marketing system design
PDF Full Text Request
Related items