Marketing Strategy Zhongwei Tengger Desert Wetlands·Sands Island Tourist Site

Zhongwei city rich in resources desert, ecology, cities, culture, life and so on, in recent years in boosting national macro-policy, the tourism industry has been developing rapidly, "Global tourism " development decisions will Zhongwei travel to a new height. By means of Zhongwei good platform for the development of tourism in the desert resort area of wetlands for the development of targeted wetland · Tengger Desert Sands Island tourist attractions has also been a good development. Scenic resource-rich, distinctive, has a competitive advantage, but still in the development stage, the level of marketing management is not mature, desert wetland holiday competition is becoming increasingly fierce, therefore, how the tourism marketing innovation and implement effective marketing strategies It has become a key area of development research.In this paper, the Tengger Desert Wetlands · Sands Island tourist attractions as the main research object, first elaborated the basic theory of tourism marketing, and using SWOT tool and STP strategic analysis of resorts development situation and tourism marketing strategy analysis, understanding scenic tourism market macro environment, market players, consumer characteristics, strengths and weaknesses and the opportunities challenges, product, price, marketing channels, marketing strategies, and found the resort in tourism product development, infrastructure construction, marketing model shortcomings aspects of innovation, tourism cooperation, tourism, services and human resources, and finally deal with the problems the system put forward to enhance the market competitiveness of the tourism marketing strategy:First, regional culture, adhere to sustainable development strategy and market principles and customer-oriented; the second is to improve the existing system of marketing management; Third, focus on brand quality modeling; Fourth, innovative marketing ideas; Fifth innovative tourism marketing, in order to provide valuable reference for the development of scenic spots.